New Product Development Packages
At EMA Labs, we make it easy to bring your skincare, haircare, or wellness product ideas to life. Our New Product Development Packages are designed for brands who want expert formulation support from concept to sample approval — with full transparency and ownership every step of the way.
What’s Included
Custom Formulation Briefing Session – a one-on-one consultation with our formulation team to define your product goals and benchmarks.
3 x Product Samples – created and refined to meet your vision.
Formulation & Sample Feedback Session – collaborate directly with our chemist to finalise your product.
Optional In-Lab Session – work alongside our chemists during development.
IP Ownership – you own your formulation from day one.
Stability Testing – ensures your product remains safe and effective over time.
(Preservative Efficacy Testing (PET) can be added — view optional testing packages.)
Product Labelling & Claims Guidance – compliant and accurate product claims.
Custom Quotation Session – detailed breakdown for bulk production costs.
Exclusions
Ongoing lab sessions or additional reformulation rounds.
Preservative Efficacy Testing (PET).
Claim substantiation & specialised testing (see other testing options).
Our Development Process
Each formulation project includes:
Reviewing your development brief and benchmarks.
Identifying suitable ingredients aligned with your product vision.
Creating a proposed formulation and registering new ingredients.
Sourcing and purchasing raw materials.
Formulating, testing, and refining your product in our laboratory.
Preparing and submitting samples for your review.
Providing product documentation, ingredient lists, and indicative specifications.
Upon your approval, issuing the final formulation and process documents.
Why Choose EMA Labs
Our clients see us as their private R&D laboratory — a trusted partner who turns ideas into commercially ready products. Whether you’re launching a new skincare line, improving an existing formula, or testing product safety and stability, EMA Labs is here to support you every step of the way.
Our chemists and quality experts bring over 15 years of experience across the personal-care, cosmetics, sun-protection, and pharmaceutical industries. Our team holds qualifications in Chemistry and Formulation Science.
Important Information
Intellectual Property Ownership
You retain full IP rights to your formulation. Once your samples are complete, you receive the full formulation and supporting documentation.
Time Frames
Your Product Briefing Session is typically scheduled within 7 business days of purchase.
Sample Development and supplier sourcing follow, with sample delivery and documentation usually completed within 7–15 business days.
Bring your concept, or simply your idea — our team will help you turn it into a market-ready formulation.