White Label Manufacturing Services

Base Formulation for Skincare, Haircare & Personal Care Brands

EMA Labs provides white label manufacturing services in Australia, helping brands launch high-quality skincare, haircare, and personal care products efficiently and compliantly.

Our base formulation approach allows you to customise proven, market-ready formulations with your own fragrance and/or selected actives—without the cost and time of full custom development.

What Is a Base Formulation?

A base formulation uses one of EMA Labs’ professionally developed formulas as the foundation of your product. Minor customisation—such as fragrance selection or adding approved actives—creates a product that reflects your brand identity while maintaining performance, stability, and regulatory compliance.

This approach offers a significant head start, making it ideal for brands that want to move to market quickly without compromising on quality.

Why Choose EMA Labs for White Label Manufacturing?

At EMA Labs, we treat every brand as if it were our own.

As an experienced Australian personal care contract manufacturer, we combine formulation expertise with manufacturing, quality assurance, and regulatory knowledge. Our onsite laboratory and Quality Assurance specialists enable us to manufacture market-ready products that meet industry standards and retailer expectations.

Whether you are launching a new brand or expanding an existing range, we provide clear processes, honest guidance, and consistent outcomes.

Minimum Order Quantities (MOQ)

Our minimum order quantity (MOQ) for white label and base formulation products is 3,000 units per SKU. This MOQ reflects the realities of professional manufacturing, including raw material sourcing, batch efficiency, quality control, and production setup. It enables consistent product quality, competitive pricing, and efficient production timelines.

For brands planning multiple SKUs or future production runs, we are happy to discuss how best to structure your range to meet MOQ requirements.

Who Base Formulation Is Best Suited For

Base formulation is ideal if you:

• Want to launch or scale quickly

• Need a cost-effective alternative to fully custom formulation

• Value proven stability and performance

• Require Australian manufacturing and regulatory confidence

• Want a product tailored to your brand without long development timelines

Product Categories — White Label & Base Formulation

EMA Labs offers a broad suite of beauty and personal care products ready for white label and base formulation, including:

Specialty & Extras

• ECO friendly Stick Deodorants

• Dupe/ Private Label Perfumes & Body Mists

• Luxury Moisturisers, Body Lotions & Serums

• Speciality Haircare Products

• Handmade Shampoo, Conditioner Bars & Soaps

• Hand Sanitisers

• Lip Balms